![]() ![]() drink, as long as user didn't also search for straw.Įnter the following keyword expression into the the Keyword expression section of your ad properties: soda, juice, (drink and !straw).You want to target your ads to users who search a site for any of the following keywords: If the search term doesn't match, another ad serves. If the search term matches the keyword you target in your ad properties, the ad serves to the user. ![]() Publishers may also add this kind of data dynamically.įor example, if a site has a search function, a publisher may add code to your tag that expands dynamically into the term a user searches for on the site. For example, the publisher may insert keywords that identify the section of a site where the ad request originates, or what language is used on the page. Typically, keyword targeting is used to target ads based on publisher data. Your ad will only serve to a site if the placement tag includes these keywords in the keyword handling section ( kw=).įor more advanced keyword targeting, use more advanced keyword expressions (see below). If it is not in the tag, Campaign Manager 360 does not serve the ad.Īdd these keywords to the Keyword expressions section of your ad properties. When an impression is available, Campaign Manager 360 checks whether the one or more of the targeted keywords is in the tag. ![]() This is important, because Campaign Manager 360 targets the keywords in your tags. Learn moreĪsk your publisher to replace the placeholder with the keywords you wish to target, or add them yourself. Campaign Manager 360 will automatically include each keyword you target in a separate tag, but no single tag will have more than one keyword. Or choose Generate a tag for each keyword if you need to use different tags for each keyword targeted by each ad. This makes it easy for you or your publisher to add keywords to your tags. You can target your ad to keywords in the placement tag.Ĭhoose Include placeholder in your placement properties to include a keyword placeholder for your publisher. ![]()
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